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Product feed integration
Any store with a feed can post like this
Point Synapis at a Google Shopping feed or a CSV and it turns the products into posts with a caption and a matching design. It works with whatever platform your store runs on.
The feed must be reachable at a public URL. No credentials needed.
SynapisYour next post is ready to review
- Publishes to Facebook, Instagram and LinkedIn
- You review every post before it goes live
- Google Shopping XML or CSV
- Re-fetched every night
From catalogue to published post
Four steps, and you only take part in two of them.
- 1
Synapis reads your site
It learns your brand colours, tone of voice and what you sell from your own website. No questionnaire.
- 2
Add your feed
Paste the public URL of your Google Shopping XML feed, a generic XML feed or a CSV file.
- 3
It plans the week
Posts are spread across content pillars built from your data: best sellers, current offers, new arrivals and products you have in stock.
- 4
You review, then publish
Each post arrives by email with its caption and design. Edit it, swap the product or regenerate it, then publish or schedule in one click.
Which feeds work
Synapis recognises the format from its structure, so there is nothing to map.
Google Shopping XML
The feed you may already publish for Google Merchant Center: id, title, image link, price, sale price, description, product type and link.
Generic product XML
A <products> document with one <product> element per item.
CSV with a header row
Columns such as id or sku, title or name, image, price, sale_price, description and category, plus stock and date columns if you have them.
Offers from sale prices
A sale price in the feed makes a product eligible for offer posts, with the discount stated in the caption.
New arrivals and stock
Add date and stock columns to a generic XML or CSV feed and those posts become available too.
Nothing to install
No app, token or plugin. If a browser can open the feed URL, Synapis can read it.
The kind of post it makes
Illustrative examples of the layouts Synapis generates from a product photo.
When a feed is the right choice
Use a feed when your store is not on Shopify, WooCommerce or Magento. Many platforms can publish a Google Shopping feed for Merchant Center, and most can export a CSV. You may also prefer a feed when you want to choose exactly which products Synapis sees.
A feed carries products only. It has no orders, so best-seller posts that depend on sales data are not available, and a Google Shopping feed brings no stock information. Posts come from offers, new arrivals and showcases instead. If you run Shopify, WooCommerce or Magento, their connectors give Synapis more to work with.
How it stays current
Synapis fetches the feed again every night, so new products, price changes and ended sales show up the next day. Each post still comes to you for review before anything is published to Facebook, Instagram or LinkedIn.
Feed questions
How does Synapis tell XML from CSV?
From the file’s content type, or a URL ending in .csv. XML feeds are recognised by their structure, Google Shopping or generic.
Does the feed need to be public?
Yes. Synapis fetches it from its URL without credentials, so it must be reachable from the internet.
Can I get best-seller posts from a feed?
No. A feed has no sales data. Connect Shopify, WooCommerce or Magento if you want posts ranked by what sells.
Keep exploring
Paste a feed, get a week of posts
Start with 3,000 free credits and no subscription. Add your feed, review the first posts and publish the ones you like.