Social media cost calculator
What does your social media really cost?
Set how often you post. See what it costs a month with Synapis, what it costs in your own time, and what the subscription tools charge.
With Synapis
$8.44 a month
About $0.65 a post, design and caption included. No subscription.
Cheapest way to buy a year (156 posts):
- 1 × Scale pack$79.00
- 1 × Popular pack$22.25
- A year$101.25
Credits never expire. Your first 3,000 credits (about 3 to 4 posts) are free.
Making them yourself
About 9.8 hours a month, worth $243.75 at your rate. A scheduler adds its price on top.
The same schedule, priced elsewhere
Entry plans, for 3 posts a week on 2 networks.
| Tool | A month | Makes the posts? | Notes |
|---|---|---|---|
| Synapis | $8.44 | Yes, design and caption, from your website and store | Prepaid credits, no subscription; you approve every post |
| BufferEssentials | $12.00 | No, it schedules what you make (about 9.8 h a month) | $6 per channel a month, $5 billed yearly |
| LaterStarter | $25.00 | No, it schedules what you make (about 9.8 h a month) | $18.75 a month billed yearly |
| OcoyaStarter | $29.00 | Yes, with AI | Monthly AI credits, 7-day trial |
| Predis.aiCore | $32.00 | Yes, with AI | $230 a year billed yearly; no auto posting on Core |
| HootsuiteStandard | $99.00 | No, it schedules what you make (about 9.8 h a month) | Per user, billed yearly |
Competitor prices as published on their own sites on 24 September 2026 (Buffer, Later, Hootsuite) and 19 October 2026 (Ocoya, Predis.ai), in USD, monthly billing unless noted. Plans also limit how much you can post or generate, so check each vendor before deciding. Product names are trademarks of their owners; Synapis is not affiliated with them. Sources: Buffer pricing, Later pricing, Ocoya pricing, Predis.ai pricing, Hootsuite plans.
How the numbers work
How is the Synapis figure worked out?
Your posts per week times 52 gives the posts in a year. Each costs about 800 credits, design and caption included. The calculator then finds the cheapest mix of credit packs that covers the year and divides it by twelve. Credits never expire, so buying a year at once is safe.
Does posting to more networks cost more on Synapis?
Credits are spent making a post, not publishing it. Publishing to Facebook, Instagram or LinkedIn costs nothing extra. Tools priced per channel, like Buffer, do charge more for each network you add.
Why count my own time?
A scheduler publishes posts; it does not make them. Someone still writes each caption and designs each image. Set the minutes per post and the value of an hour to your own numbers to see what that work costs.
Is the average post cost exact?
No, it is an average. A simple post costs less than 800 credits and a site with heavier design work costs more, so 10,000 credits buys about 11 to 14 posts.
Related
Try it on your own website
Paste your website and get your first posts to review. 3,000 free credits, no subscription.